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here & there

Weekly insights, original research, and advisory work for the brands and organizations and enthusiasts shaping the outdoors.

Kyle is one of the most adept and insightful voices in outdoor right now. He has a remarkable ability to make the intricacies of the current outdoor industry compelling, understandable, and entertaining.

Wes Allen

Principal at Sunlight Sports

RECENTLY

Jul 2, 2026

The Scale of Trail

The London Marathon is adding a second day. The trail running version of that growth doesn't really exist.

Jun 16, 2026

What AllTrails' Insights Say About US National Parks That Dropped Reservations

Parks like Yosemite, Rainier and Glacier opened the season without timed entry for the first time in years. The trail trends tell a story beyond viral crowd videos.

Jun 3, 2026

Simple in, simple out.

Audiences, absolutes, and what it costs when you treat your community like it can't handle complexity.

May 28, 2026

REI's labor fight is real. So is the hole it's in.

Behind the Anniversary Sale boycott is a harder story: collapsing specialty retail, a challenging payroll model, and what the outdoor industry loses if REI doesn't make it.

RECREATION DATA

A growing collection of datasets behind the writing — outdoor recreation economics, public lands funding, and national park visitation. Explore them all at data.hereandthere.club.

National recreation, State recreation, NPS visitation

Across 300+ NPS units and 50 states

View

May 14, 2026

Sean Duffy wants you to see America. His administration is making it harder to afford.

May 8, 2026

Summit 2026: On Capitol Hill with the Outdoor Industry

Apr 23, 2026

The things you can't vibe-code

Apr 17, 2026

Skiing is Fun

Apr 9, 2026

Can Kiprun crack the US running market?

Apr 2, 2026

The West's No Good, Very Bad, Snow Year

Mar 26, 2026

The 2025 National Parks visitation report, decoded

Mar 19, 2026

Japan House Makes You Want to Visit Japan (Without Asking You To)

Mar 12, 2026

Data Dive: The Outdoor Recreation Economy

Feb 26, 2026

Nike ACG: All Aboard the Hype Train

Feb 20, 2026

Satisfy, Currently Running, and the Fight Over Running's Aesthetic

Feb 18, 2026

Notes from the Ski Climate Summit: carbon, tech, and the valley of death

Feb 18, 2026

Is Runna Actually Getting Runners Injured?

Feb 12, 2026

The Hard Data Behind Skiing's Climate Problem

Feb 12, 2026

The Perfect Test For Bipartisan Conservation Just Failed

ABOUT

Here & There started in 2020 to share thoughts about the culture of the outdoors and travel, with a mix of personal experience, tech and business insights, industry perspectives, and travel inspiration.