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here & there

Weekly insights, original research, and advisory work for the brands and organizations and enthusiasts shaping the outdoors.

Kyle is one of the most adept and insightful voices in outdoor right now. He has a remarkable ability to make the intricacies of the current outdoor industry compelling, understandable, and entertaining.

Wes Allen

Principal at Sunlight Sports

RECENTLY

Summit 2026: On Capitol Hill with the Outdoor Industry

May 8, 2026

Summit 2026: On Capitol Hill with the Outdoor Industry

A few thoughts from a few days spent in Washington DC with the Outdoor Industry Association.

The things you can't vibe-code

Apr 23, 2026

The things you can't vibe-code

On vibe coding, moats, and what still matters when anyone can ship a Strava clone, weather app, or AI-training plan.

Skiing is Fun

Apr 17, 2026

Skiing is Fun

Three trips, three different weeks of skiing in Europe.

Can Kiprun crack the US running market?

Apr 9, 2026

Can Kiprun crack the US running market?

Decathlon is bringing its Kiprun running brand to the US. Can it break through in a crowded market?

RECREATION DATA

A growing collection of datasets behind the writing — outdoor recreation economics, public lands funding, and national park visitation. Explore them all at data.hereandthere.club.

National recreation, State recreation, NPS visitation

Across 300+ NPS units and 50 states

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MORE

Apr 2, 2026

The West's No Good, Very Bad, Snow Year

Mar 26, 2026

The 2025 National Parks visitation report, decoded

Mar 19, 2026

Japan House Makes You Want to Visit Japan (Without Asking You To)

Mar 12, 2026

Data Dive: The Outdoor Recreation Economy

Feb 26, 2026

Nike ACG: All Aboard the Hype Train

Feb 20, 2026

Satisfy, Currently Running, and the Fight Over Running's Aesthetic

Feb 18, 2026

Notes from the Ski Climate Summit: carbon, tech, and the valley of death

Feb 18, 2026

Is Runna Actually Getting Runners Injured?

Feb 12, 2026

The Hard Data Behind Skiing's Climate Problem

Feb 12, 2026

The Perfect Test For Bipartisan Conservation Just Failed

Feb 12, 2026

Why I'm Not Writing Off Patagonia

Feb 12, 2026

Can Oxygen Conservation Turn Conservation Into Profit?

Jan 9, 2026

On the trail again

Dec 15, 2025

A Look at Strava’s 2025 Year in Sport

Dec 9, 2025

AltNPS: resistance, performance, and a merch store

ABOUT

Here & There started in 2020 to share thoughts about the culture of the outdoors and travel, with a mix of personal experience, tech and business insights, industry perspectives, and travel inspiration.