Data Dives

The industry produced $1.2 trillion in economic output...but where is that output truly coming from?

Outdoor participation is higher (and lower) than ever. Let's dig into why.

The most visited national parks of 2023, and other interesting data points

Digging into the BEA's latest report (2022) on the state of the "outdoor recreation" economy

The outdoor recreation economy is often touted as a massive contributor to the GDP, but the reality is more complex than it seems.

Diving into the data around national park visitation in 2020. It was a wild year.